Introduction

What resources are available to me?
The following resources are meant to serve as a general guide for your academy or school’s marketing team. Please feel free to adapt them to your specific needs. We hope these will help you keep your marketing initiatives on track all year!

In addition, you can review the DeSales Media Group’s webinar series, Marketing Beyond Flyers.

Assessment, Strategy & Planning

How am I doing? What does my marketing plan look like?

• Marketing Plan Reference Guide
• Marketing Strategy Self Assessment [PPT download]
• Month-to-Month School Year Planning Guide

Branding

Am I visually representing my school well online and offline?

• Academy Website Offer
• Social Media Marketing Guide [YouTube webinar]
• Academy Branding Starter Package Offer

Promotion

I’m ready to get the word out. What tactics should I use?

• Brochure Content Reference
• Parish Bulletin Reference Guide
• Press Coverage
  – Press Coverage Request Form
  – Local Newspaper Ad Package Offer
  – The Tablet Back-to-School Ad Package Offer
• Academy Website WordPress Refresher Course [YouTube webinar]
• Facebook Ads: Watch the Social Media webinar, then contact the Marketing Coordinator below to discuss your options.

For further assistance, please contact our Marketing Coordinator for Schools and Academies:

Briana Podlovits
Tel: (718) 965-7300 ext. 1022
Email: bpodlovits@diobrook.org