In partnership with the Archdiocese of New York and the Diocese of Rockville Centre, the Diocese of Brooklyn is launching a campaign to promote the Sacrament of Reconciliation during one of the most important seasons for the Catholic Church: Lent. Reconciliation Monday, which this year falls on March 30th, has become an annual event, where every parish in the greater New York City area will be open for confessions.
The advertising initiative targets the diverse population of the greater New York City area and encourages people to return to confession. The series of ads include a young man praying at the steps of a subway stop, and a close-up of a woman with praying hands, and reads “We’re All in Need of Forgiveness” and invites people to confess at any church in the three Catholic dioceses, on March 30th, from 3 p.m. through 9 p.m.
The ads were created by DeSales Media Group, the communications and technology arm of the Diocese of Brooklyn, in both English and Spanish languages.
“Easter season is a time of spiritual renewal, an open invitation to return in humble repentance and love to God. Whether you have been away from Church, or you go every week, we wanted to invite you to our parishes, they are here to welcome you, listen and understand,” said Monsignor Kieran Harrington, Chairman of DeSales Media Group and Vicar for Communications for the Diocese of Brooklyn.
As part of the Easter marketing effort, the Diocese of Brooklyn also includes a personal radio message from the Most Reverend Nicholas DiMarzio, Bishop of Brooklyn, inviting people to join their local church for Easter, on April 5th. The messages will air during Holy Week on the stations 1010 Wins, Lite FM and WOR in English, and on Radio Amor in Spanish.