DIRECTOR OF DEVELOPMENT & MARKETING
St. Michael’s Catholic Academy
St. Michael’s Catholic Academy, located in Flushing, NY is a seeking dynamic candidate for the position of Director of Development & Marketing. The Director of Development & Marketing will work closely the Academy Principal, Board of Directors, Marketing & Development Committees and will be responsible for developing and implementing comprehensive school development and marketing plans.
Develop Unique Selling Proposition (USP) for school.
Set and maintain professional writing and design standards for school communication. This includes, but is not limited to:
Electronic and or Print publications including school newsletters, marketing materials, brochures, and direct mail pieces.
Electronic communications including website, email and social media outlets.
Media relations including advertising and press release in local newspapers (i.e., World Journal), local media coverage of Academy events.
Develop active and engaging presence on different social media platforms especially Facebook, YouTube, WeChat, Instagram, and LinkedIn.
Develop regular communication vehicles with various constituent groups: alumni, parents, Queens community, and aligned parishes of St. Michael’s and St. John Vianney.
Increase school name recognition, program distinction and graduate achievements (i.e., Dual Language Program, college attendance, etc.).
Regularly update webpage and utilize data to grow user pipeline.
Develop and implement a comprehensive and goal oriented Annual Fund.
Establish and set Annual Fund goals in collaboration with the Principal, Academy Board of Directors and the Advancement Committee.
Plan, manage, and implement major gifts and events. This includes, but is not limited to: prospect identification and research, cultivation, solicitation, gift processing and acknowledgement.
Coordinate the development of an Alumni and donor database, collect news of and information about the members of the alumni for publication, and keep accurate records of the school’s alumni via an electronic database.
Work closely with recipients of financial aid and scholarships to maintain strong relationships with donors and/or foundations.
Create office systems to support all advancement projects and operations.
Create monthly fundraising reports and other database reports as needed.
Responsible for the planning, management and implementation of the marketing and recruitment of students. This includes but is not limited to:
Open houses, school visits and tours, registration and brochure creation, identifying candidates for special scholarship program.
Work closely with key volunteers, coordinate the external and internal marketing efforts and initiatives that attract and retain students.
Coordination of family assistance nights to guide parents/guardians through the diocesan financial aid application process.
Work with the Academy Parent’s Group to identify, recruit and engage volunteers including, prospects, parents, alumni, grandparents, clergy, students, faculty and administrative staff, etc. to assist with marketing and fundraising.
Actively engages with alumni, particularly by leveraging social media as well as through direct mailings, electronic mailings and school/parish web site to re-engage graduates and promote social events and giving opportunities.
Organizes and supports alumni reunions.
Assist and mentor volunteers with planning and management.
Work closely with the Board of Directors, staff & volunteers to assist in their activities.
Develop, maintain and update a constituent database.
Perform other relevant duties as assigned.
Bachelor’s degree in development, business administration and/or related educational or marketing/sales field.
Prior experience with marketing, fundraising and coordinating volunteers, a plus.
Ability to appreciate and communicate a passion for Catholic Elementary education; demonstrate respect & reverence for the workings and teachings of the Catholic Church.
Possess strong interpersonal skills with demonstrated ability to engage volunteers, prospects, parents, grandparents, students, alumni, faculty and administrative staff.
Exhibit and articulate vision and drive with an entrepreneurial spirit and be committed to embracing the mission of SMCA.
Detailed oriented, self-starter able to multi-task, effectively delegate tasks, work collaboratively, and meet deadlines.
Excellent oral & written communication and presentation skills (Spanish fluency a plus).
Computer and social media literacy (Word, Excel, Facebook, WeChat, etc.).
Trustworthy and loyal.
Demonstrated ability to use good judgment and maintain confidentiality.
Willingness to travel locally and work some nights and weekends.
Compensation and Benefits:
Part-time position. Individual must be able to devote 20 hours per week work on-campus two-three days per week.
The Academy offers competitive compensation based on experience.
Send resume and cover letter to:
Mrs. Maureen Rogone, Principal 136-58 41 Avenue, Flushing, NY 11355 (718) 961-0246, firstname.lastname@example.org
Saint Michael’s Catholic Academy (SMCA) is a Catholic elementary school in Flushing (Queens), NY. The school serves students from Pre-kindergarten to grade 8. We are a diverse school community sensitive to the cultural origins of all. The mission of our academy is to promote each student’s intellectual and spiritual growth grounded in a deepening relationship with Jesus Christ.