FOR IMMEDIATE RELEASE: April 17, 2013
New York, NY – Apparently Converse’s “Chuck Taylor” sneakers are a favorite choice of footwear of both the Pope and Jesus Christ. And why shouldn’t they be? They are comfortable, colorful, and according to Seth Meyers in his SNL Weekend Update, are why more Catholics are returning to church.
Ok, maybe Seth’s comments are a little aggrandized. But the reference is appropriately suggestive of a major problem in the Church today: that most Catholics see the church as archaic and not relevant, nor valuable, to their everyday lives.
Catholics yearn for a Church they can relate to. That is what Seth Meyers was jokingly referencing, and that is what the Catholic Diocese of Brooklyn’s new “All Faces, Everyday Understanding” marketing campaign is trying to achieve.
Launched on April 1, 2013, this campaign is geared towards reaching a younger, more diverse demographic by showing the cooler and more welcoming side of the Catholic Church. And one of the main creative pieces is “The Original Hipster.”
Who would of guessed that the Catholic Diocese of Brooklyn and SNL had similar senses of humor. Whatever the case, imitation is the best form of flattery and the Catholic Diocese of Brooklyn is thrilled that SNL can help spread its message.
“If you have faith there is never a need to take yourself too seriously; life is so much easier when you have a sense of humor. Sure we are poking fun at ourselves, but also making clear that in Catholic Churches in Brooklyn & Queens everyone is welcome.”
- Monsignor Kieran Harrington
Keep an eye out for the “All Faces, Everyday Understanding” campaign in Brooklyn and Queens. The ads are creative, funny, and suggestive of the renewed and relatable atmosphere you can find at one of the more than 230 Churches in Brooklyn and Queens.
All Faces. Everyday Understanding Landing Page: http://dioceseofbrooklyn.com/allfaces